Sales Pipeline Management
End-to-End Pipeline Management to ensure sales multiplier effect.
Sales success is usually an output of how well you can manage your sales pipeline, even for B2C companies. However, there are always sub areas which are not performing as well as others within the sales pipeline.
We understand the unique pain points for specific organizations and take up parts of the processes. By implementing these specific sub parts of the process we are able to improve the relevant metrics and thereby improve the overall sales performance. Some preset improvement areas are detailed here.
Only the top of the funnel leads. Leads are generated from multiple digital & offline sources. These are collated and forwarded to the Client Organization for further activities.
The Raw leads, generated from multiple sources, are validated by contacting them. Potential customers are asked questions regarding their requirements and those that have an ‘Intent to Buy’ are marked as qualified. These are leads who are interested in the Clients’ product, not necessarily their brand.
Leads can be further filtered out by using very specific criteria as defined by the needs of the Client Organization. The end product is a “Prospect” who is highly suited for the organization. These can even be narrowed down to organizing a demo or a Request for Proposal as a qualification criterion.
We ensure that the leads reach the right partners on the basis of logic agreed with the company. This can be geographical or customer based. Multiple logics can be set up for maximum optimization.
Monitoring a lead to its final conclusion helps improve metrics across the pipeline for any organization. At Fount Mart we keep track of the leads right up to the closure stage. Issues and opportunities are escalated in the organization helping meet the ultimate goal of improved Market Share.